August 2013 - Top Shelf Digital & Social Media Marketing

What Marketing Is Really All About

Boy, do I wish this were true… and that my life was really like Mad Men without the blatant sexism.

How Much Social Media Posting Is Too Much?

I came across a blog post by Mitch Joel today that has me a little worried. Here’s the beginning paragraph of the blog, Your Brand Is Tweeting Too Much: Continue reading How Much Social Media Posting Is Too Much? →

Building a Podcast Audience

My favorite podcast is Six Pixels of Separation, the Twist Image Podcast, by Mitch Joel. I love most of what Mitch and his guests have to say about marketing, and I can easily listen to Mitch’s voice for 40-50 minutes at a time. Continue reading Building a Podcast Audience →

Tend Your Gardens

Too often life is about creating things by a deadline, handing in the project and walking away. It doesn’t matter what happens after you deliver, whether your work is solid or comes apart at the seems with time. Seth Godin calls this method of thinking: buildings.

Continue reading Tend Your Gardens →

Social Media: Where Do I Start?

There’s no simple recipe for social media success… well there is, but it’s not really a secret and it’s definitely not a shortcut. Continue reading Social Media: Where Do I Start? →

Market Yourself using Social Media

Social media marketing isn’t just for your business, it can be a great tool to help you market yourself. Instead of trying to cram all of your accolades and achievements onto one eight and a half by eleven inch piece of paper, embrace a digital resume using LinkedIn. Continue reading Market Yourself using Social Media →

Creating a Successful Website

Seth Godin has a pretty great formula for putting together a successful website.

I wish I had his blog post, Q&A: What works for websites today?, to refer to when I was designing a website eighteen months ago.

It’s really hard to juggle the aesthetics and the expectations of the client but what marketing professionals know is that our personal investment (and that of the brand) doesn’t mean a thing.

What matters is what the people who visit your website think, and ultimately if you build a user-friendly site with rich, useful content you’ll find success.