Times are changing for businesses, Mitch Joel posted The Future Of Digital 2013. The internet, social media and a multitude of other advancements in technology have changed the way companies interact with their reality. Continue reading Don’t Become a Victim of Change
The Importance of Google+
Don’t take my word for it, check out Mitch Joel’s radio clip posted on the Six Pixels of Separation blog on Monday:
How Google’s Hummingbird Impacts Social Media Marketers
Jeff Bullas posted a very concise explanation for how Google’s recent Hummingbird algorithm update is going to impact social media marketers.
Check it out here: How does Google’s Hummingbird Update Impact Social Media Marketers?
Hummingbird isn’t something to ignore. It sounds like it’s now more imperative than ever that we make Google+ a strong component of our social media strategy.
How to Increase Engagement on Twitter in One Easy Step
Twitter has announced that it is adding image previews!
As with all social media platforms, twitter is adding more rich media to it’s feed. Instead of having to expand tweets to see media, Twitter has now announced a new feature where media that can be viewed directly in the stream without clicking to view.
Continue reading How to Increase Engagement on Twitter in One Easy Step
Don’t Let Loyalty Breed Complacency
Too often marketing professionals brag about brand loyalty without defining what loyalty means.
How to Choose the Right Social Media for B2B Marketing
So your company wants to start a social media marketing program, that’s great. Have you thought about which platforms you’ll include? The order that you’ll launch them?
Continue reading How to Choose the Right Social Media for B2B Marketing
LinkedIn Takes A Village
LinkedIn is the one social media platform you need to get your whole company behind. Everything else can be handled by one person if necessary, but LinkedIn is most successful if you have several experts engaged on behalf of your brand.
B2B and B2C Digital Marketing
I dream of working on the B2C side of marketing some day. I would love to engage with fans who are emotionally invested in a brand and act as ambassadors and evangelists.
Difficult Clients
I have never voluntarily ended a business relationship with a client because they were too difficult from a project management standpoint.
I have heard stories that separating and discarding bad clients from your CRM, you will be able to focus more time and energy on maintaining the good clients that you have.
Seth Godin has some experience in this arena so I invite you to check out his blog post, Unreasonable Clients, to hear his story.
Google Hummingbird FAQs by Danny Sullivan
Google announced this week that they had launched a major renovation to their algorithm last month. The new algorithm is called Hummingbird and it has marketing professionals and search engine optimization (SEO) experts a bit anxious to see how the digital marketing industry will be effected by the changes.
Danny Sullivan posted a great blog answering the frequently asked questions about Hummingbird that is worth reading if you are even remotely associated with digital marketing.