There’s no simple recipe for social media success… well there is, but it’s not really a secret and it’s definitely not a shortcut. Continue reading Social Media: Where Do I Start?
Market Yourself using Social Media
Social media marketing isn’t just for your business, it can be a great tool to help you market yourself. Instead of trying to cram all of your accolades and achievements onto one eight and a half by eleven inch piece of paper, embrace a digital resume using LinkedIn. Continue reading Market Yourself using Social Media
Creating a Successful Website
Seth Godin has a pretty great formula for putting together a successful website.
I wish I had his blog post, Q&A: What works for websites today?, to refer to when I was designing a website eighteen months ago.
It’s really hard to juggle the aesthetics and the expectations of the client but what marketing professionals know is that our personal investment (and that of the brand) doesn’t mean a thing.
What matters is what the people who visit your website think, and ultimately if you build a user-friendly site with rich, useful content you’ll find success.
The Secret to Digital Marketing Success
The famous line from Field of Dreams applies to digital marketing success:
If you build it, they will come. Continue reading The Secret to Digital Marketing Success
How To Turn Customers Into Brand Ambassadors
Scott Monty is the global head of social media for Ford Motor Company. He has a very interesting personal blog, where he shares his perspectives on business, technology, communications, marketing and the vast changes in the industry that impact leadership. Continue reading How To Turn Customers Into Brand Ambassadors
Working For Free
To work for free, or not to work for free.
To over-service, or not to over-service.
Nobody wants to give away their secret sauce for free, but if you give a little of it away along the path to securing new business is it worth it?
Mitch Joel seems to think so.
In his Six Pixels of Separation blog post, You Should Work For Free. You Should Not Work For Free, he makes a statement I wholeheartedly agree with:
I don’t believe in working for free, but I sometimes do.
Social Media Really Is Like Kindergarten
I wish I knew the original source of Everything I Know About Social Media I Learned In Kindergarten. This is not a new concept, and I did a lot of digging before I settled on a link to share.
This is the best list I could find:
All I Needed To Know About Social Media I Learned In Kindergarten: 15 Social Media Tips
Social Media and Customer Service
Social Media opens up a lot of doors for feedback – feedback from clients, competitors, vendors and just about anybody using the same social media platform you are. Continue reading Social Media and Customer Service
Throwing in the Social Media Towel
Many brands are hopping on the social media bandwagon. At first, social media marketing is new and exciting, so teams are likely to generate lots of content and new ideas during the launch phase of social media marketing. Continue reading Throwing in the Social Media Towel