Less than a week after Facebook’s News Ban in Australia went into effect, the social media giant and Government came to an agreement to restore news pages.
Continue reading What is Going on with Facebook’s News Ban in Australia?
How Social Media is Impacting the 2020 US Election
With all the talk about social media and the 2020 US Election, it’s hard to believe that only recently politicians embraced platforms such as Facebook and Twitter. In this election, both campaigns are disseminating key information (and misinformation) via social media during this 2020 US election.
Continue reading How Social Media is Impacting the 2020 US Election
TikTok’s Clock Ticking
Chances are you’ve heard of TikTok, a social media video-sharing platform owned by ByteDance, a Chinese company founded in 2012. By the end of 2019, TikTok had become one of the most downloaded apps in the world. As it’s popularity grew so did concerns about its security.
Continue reading TikTok’s Clock Ticking
Is Your COVID-19 Content Strategy In Place?
The current global pandemic is affecting businesses around the globe. Are you ready to implement a COVID-19 content strategy?
Continue reading Is Your COVID-19 Content Strategy In Place?
TikTok or Snapchat
“TikTok or Snapchat?” is among the big questions debated in marketing departments across the globe. Depending on how agile and innovative your team is, your brand may be considering a dive into TikTok marketing. For those of you who might be on the fence about which platform is better for you, read on!
Continue reading TikTok or Snapchat
Promoting Consumer Feedback 101
According to Pew Research Center, 82% of U.S. adults say they at least sometimes read online consumer feedback before buying items for the first time, including 40% who say they always or almost always look at ratings or reviews.
Continue reading Promoting Consumer Feedback 101
The Future of Social Media ROI Measurement
There’s a lot of talk about social media ROI and Key Performance Indicators (KPIs) in light of Instagram removing likes from the platform. Some marketers are all for this change, while others worry brands will have a harder time justifying the ROI of their social media marketing. Our view is that if you understand and track the correct metrics for your goals, the demise of vanity metrics isn’t as terrifying as it sounds.
Continue reading The Future of Social Media ROI Measurement
7 Tips for Responding to Negative Feedback on Social Media
Negative feedback is inevitable on social media. Instead of fearing the moment when your brand is publicly criticized, smart brands plan ahead and are ready to respond. Remember, this is an opportunity to reinforce your stellar customer service and impress potential customers.
Continue reading 7 Tips for Responding to Negative Feedback on Social Media
Why Link Building Matters
Many digital marketers forget to include link building in their search engine optimization (SEO) strategy. In addition to the technical aspects of SEO, there is incredible value to link building.
Continue reading Why Link Building Matters
How Marketers Can Leverage 2019 Facebook Updates
2019 Facebook updates were announced during the company’s annual F8 conference earlier this year. These included changes to the algorithm, the desktop layout and app design. Marketers can leverage these changes to benefit their brands, here’s how.
Continue reading How Marketers Can Leverage 2019 Facebook Updates