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Continue reading How to Increase Engagement on Twitter in One Easy Step
Too often marketing professionals brag about brand loyalty without defining what loyalty means.
So your company wants to start a social media marketing program, that’s great. Have you thought about which platforms you’ll include? The order that you’ll launch them?
Continue reading How to Choose the Right Social Media for B2B Marketing
I dream of working on the B2C side of marketing some day. I would love to engage with fans who are emotionally invested in a brand and act as ambassadors and evangelists.
I have never voluntarily ended a business relationship with a client because they were too difficult from a project management standpoint.
I have heard stories that separating and discarding bad clients from your CRM, you will be able to focus more time and energy on maintaining the good clients that you have.
Seth Godin has some experience in this arena so I invite you to check out his blog post, Unreasonable Clients, to hear his story.
Google announced this week that they had launched a major renovation to their algorithm last month. The new algorithm is called Hummingbird and it has marketing professionals and search engine optimization (SEO) experts a bit anxious to see how the digital marketing industry will be effected by the changes.
Danny Sullivan posted a great blog answering the frequently asked questions about Hummingbird that is worth reading if you are even remotely associated with digital marketing.
Seth Godin says there are three questions you should ask your marketing team:
Who are you trying to reach?
Why do they decide to support us?
What do you need to do to make it happen more frequently?
I might argue that you should also add in there, is it worth the effort? It’s important to measure the results and make sure that the benefits are worth the costs.
It’s especially important when resources are limited, as is the case with many sales and marketing teams.
I was listening to Six Pixels of Separation, and this week Mitch Joel published an interview with Michael Hyatt, the author of Platform: Get Noticed in a Noisy World (Thomas Nelson). His book is a New York Times, Wall Street Journal, and USA Today bestseller, and recently, Forbes magazine named Michael one of the Top 50 Social Media Influencers of 2013.
Tomorrow is my birthday, we don’t need to go into how old I’ll be.
