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3 Things Your Competitors Can Teach You on Social Media

In marketing, we spend a lot of time focused on unique selling points (USPs) that make brands different. Too often, we put so much importance on differentiation; we don’t take the time to study what our competition is doing well and then replicate it. Here are three simple things your competitors can teach you on social media: Continue reading 3 Things Your Competitors Can Teach You on Social Media →

Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content

Gary Vaynerchuk is one of the most respected social media thought leaders out there. Founder and CEO of Vayner Media, Vaynerchuk has also written some compelling books including Jab, Jab, Jab, Right Hook, a book so good, Forbes published 13 of its most memorable quotes. In the book, Vaynerchuk gives a lot of great insight about the comparisons between boxing and business and helps lay out the foundation of a successful social media strategy across today’s most popular platforms. For each social network, Vaynerchuk gives readers a set of questions to ask when critiquing native content. Here are his 8 questions to ask when creating Facebook content (reposted to this blog with a few, minor tweaks):Jab, Jab, Jab, Right Hook Continue reading Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content →

7 Ways Jurassic World Executed Exceptional Social Media Marketing

Love it or hate it, Jurassic World owned the box office this past weekend and shattered opening weekend records domestically and globally. The fourth installment in the Jurassic Park franchise debuted 22 years after the original film and 14 years after the most recent movie. Universal Studios turned to digital marketing to help bridge the large gap in time, and reinvigorate it’s original fan-base. These seven exceptional social media marketing tactics were employed with strategic precision and overwhelming success: Continue reading 7 Ways Jurassic World Executed Exceptional Social Media Marketing →

Creating a Successful B2B Social Media Strategy

Most people have come around from the erroneous thinking that social media is not a successful B2B marketing tool. Sure, the tactics may differ slightly in B2B versus B2C campaigns, but social media is a powerful tool for brands across all industries and selling models. Continue reading Creating a Successful B2B Social Media Strategy →

6 Rules of Outstanding Social Media Content

Gary Vaynerchuk is arguably one of the greatest social media thought leaders of our time.

In 2012, Ragan.com ranked the top fifteen social media marketing professionals and included Vaynerchuk on their list. Continue reading 6 Rules of Outstanding Social Media Content →

Jon Stewart Taught Us The Importance of Authority and Authenticity

I, like many of my friends and colleagues, was sad to hear that Jon Stewart will be retiring from The Daily Show. To be honest, I had no knowledge of the show prior to college and assumed that Stewart had been a part of the program since it’s inception – which isn’t true.

Continue reading Jon Stewart Taught Us The Importance of Authority and Authenticity →