As a millennial, I have been crafting my image on social media for longer than I’ve been of legal US drinking age. Finding the right voice for a brand comes relatively easily for me, and there are a couple of things you think about to help you find the right voice for your brand. Continue reading Find The Right Voice For Your Brand
I’ll admit it, I struggle to promote my personal brand, which is pretty ironic when I think about how well versed I am in digital and social media marketing. Continue reading Promoting the Brand Called “You”
Scott Monty posted five tips from trade show product supplier Display Wizard to help readers succeed at their next trade show. Read the entire blog here. Continue reading How To Use Social Media At A Tradeshow
Seth Godin‘s blog post today, The three toxic stooges of the project apocalypse, really resonated with me. Seth names the three components that contribute to project failure: over promising, under sharing and lack of polish. Continue reading Avoiding Project Apocalypse
Times are changing for businesses, Mitch Joel posted The Future Of Digital 2013. The internet, social media and a multitude of other advancements in technology have changed the way companies interact with their reality. Continue reading Don’t Become a Victim of Change
Too often marketing professionals brag about brand loyalty without defining what loyalty means.
I dream of working on the B2C side of marketing some day. I would love to engage with fans who are emotionally invested in a brand and act as ambassadors and evangelists.
Google announced this week that they had launched a major renovation to their algorithm last month. The new algorithm is called Hummingbird and it has marketing professionals and search engine optimization (SEO) experts a bit anxious to see how the digital marketing industry will be effected by the changes.
Danny Sullivan posted a great blog answering the frequently asked questions about Hummingbird that is worth reading if you are even remotely associated with digital marketing.
