Most people have come around from the erroneous thinking that social media is not a successful B2B marketing tool. Sure, the tactics may differ slightly in B2B versus B2C campaigns, but social media is a powerful tool for brands across all industries and selling models. Continue reading Creating a Successful B2B Social Media Strategy
The Rise of Video in Digital Marketing
Video marketing is gaining traction and appears to be poised for exponential growth among digital marketers. Video has long been a marketing tool and vetted platforms such as YouTube, founded in 2005, have been around for a decade. The 2013 launch of Vine, a six-second video sharing app, pushed video front and center onto social media strategists’ radar. When Twitter acquired Vine, many people assumed that Facebook and Google+ would answer with video-specific apps of their own. Continue reading The Rise of Video in Digital Marketing
Going Live
Going live is a scary thing.
Whether you’re launching a social media platform, re-launching a website or starting your own business, going live means no turning back. Continue reading Going Live
Successful Brands Use Social Media For Discovery Not Transaction
A good portion of my day is spent building brand awareness and loyalty on social media channels. As businesses market in spaces that consumers use to interact with their friends and families in a very real and honest way, it’s important to know what is too much. Continue reading Successful Brands Use Social Media For Discovery Not Transaction