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Social Media

Social Media, Social Media Marketing, Social Media Strategy

2017 Social Media Trends: Twitter, Snap & Facebook Live

December 1, 20160Comments

As we say goodbye to what could be one of the most eventful years in social media, we also look forward to what trends will dominate the space in the coming year. It can be hard to guess which tactics and approaches will dominate in the ever-evolving landscape of social media, but we wanted to share our take on Forbes' predications of the 7 social media marketing movements that professionals will see in 2017.

Facebook, Social Media, Social Media Marketing, Social Media Strategy, Twitter

Is Social Media Informing The Issues or Amplifying the Problem?

November 3, 20160Comments

2016 Election Social Media — Image Credit: Impact Media

This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population.

Facebook, Social Media, Social Media Marketing, Social Media Strategy

Eos Lip Balm: A Cautionary Tale About Social Marketing

September 8, 20160Comments

Just a few years ago, you were sure to see every Millennial toting around the orb shaped, brightly colored Eos lip balm. From celebrity endorsements to creative social media messaging, this brand was on top of the world. But just as quickly, it became a social brand pariah.

Best Practices, Social Media, Social Media Marketing, Social Media Strategy