In marketing, we spend a lot of time focused on unique selling points (USPs) that make brands different. Too often, we put so much importance on differentiation; we don’t take the time to study what our competition is doing well and then replicate it. Here are three simple things your competitors can teach you on social media: Continue reading 3 Things Your Competitors Can Teach You on Social Media
4 Reasons to Outsource Your Social Media
With rapidly changing algorithms and an endless stream of emerging social platforms it’s no wonder so many companies are contracting out their social media from strategy to content creation to implementation. While there are benefits and drawbacks to utilizing a team of experts, this blog focuses on four reasons to outsource your social media. Continue reading 4 Reasons to Outsource Your Social Media
Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content
Gary Vaynerchuk is one of the most respected social media thought leaders out there. Founder and CEO of Vayner Media, Vaynerchuk has also written some compelling books including Jab, Jab, Jab, Right Hook, a book so good, Forbes published 13 of its most memorable quotes. In the book, Vaynerchuk gives a lot of great insight about the comparisons between boxing and business and helps lay out the foundation of a successful social media strategy across today’s most popular platforms. For each social network, Vaynerchuk gives readers a set of questions to ask when critiquing native content. Here are his 8 questions to ask when creating Facebook content (reposted to this blog with a few, minor tweaks):
Continue reading Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content