Digital marketing tools have evolved rapidly over the last decade. Now nearly everyone can create graphics, retouch images and design visually appealing websites. Continue reading 5 Quick Tips About Marketing
Which is Better: Boosted Posts or Facebook Ads?
Clients often ask whether it’s better to boost posts or create Facebook ads. The answer is there is less and less difference between the two, and each has strengths and weaknesses. Continue reading Which is Better: Boosted Posts or Facebook Ads?
4 Questions to Ask About Your Twitter Content
Gary Vaynerchuk, founder and CEO of Vayner Media, is a social media rock star and passionate proponent of native content creation. He is also a respected author and penned a guide to successful native-storytelling, Jab, Jab, Jab, Right Hook. The book was so well received that Forbes published 13 of its most memorable quotes. Continue reading 4 Questions to Ask About Your Twitter Content
6 Website Copywriting Tips
Digital marketing is one part artistry, creating concise messaging, and one part science, using proven truths about how the web functions. While some people are better at content creation than others, these are a few tips and tricks that all digital marketers can use to improve their website copywriting. Continue reading 6 Website Copywriting Tips
17 Stats That Support B2B Social Media Marketing
Thankfully, in 2015 most companies have come to realize the many benefits of social media marketing apply when selling to consumers or other businesses. For those folks who are still on the fence about implementing a B2B social media strategy, here are 17 reasons why you absolutely should!
As a BONUS, at the bottom of this post we’re throwing in a PDF (with nine proven B2B social benefits) to share with your C-suite decision makers. Continue reading 17 Stats That Support B2B Social Media Marketing
A Step-by-Step Guide to Hootsuite’s Instagram Integration
By now you’ve probably heard that Hootsuite has added Instagram to its platform. What is less clear is exactly how the two social media networks interface. Instagram allows users share photos instantaneously, so it’s been up to third party applications to figure out a work around for pre-scheduling posts. Continue reading A Step-by-Step Guide to Hootsuite’s Instagram Integration
Three Tips for All Social Media Professionals
Nothing rubs us the wrong way more than someone who doesn’t do their homework, especially when it comes to social media marketers. Our industry is the butt of enough jokes and there are plenty of folks claiming to be “experts” so let’s all make a concerted effort to bring it up to the next level. Continue reading Three Tips for All Social Media Professionals
Five Life Lessons I Learned from Marketing
I’m sure every field has it’s own life lessons. For example, medical residents tell me the popular phrase “See One, Do One, Teach One” is ubiquitous in programs across the country. With that in mind, here are five practical life lessons I have learned (or seen in action) during my career in marketing. Continue reading Five Life Lessons I Learned from Marketing
3 Things Your Competitors Can Teach You on Social Media
In marketing, we spend a lot of time focused on unique selling points (USPs) that make brands different. Too often, we put so much importance on differentiation; we don’t take the time to study what our competition is doing well and then replicate it. Here are three simple things your competitors can teach you on social media: Continue reading 3 Things Your Competitors Can Teach You on Social Media
4 Reasons to Outsource Your Social Media
With rapidly changing algorithms and an endless stream of emerging social platforms it’s no wonder so many companies are contracting out their social media from strategy to content creation to implementation. While there are benefits and drawbacks to utilizing a team of experts, this blog focuses on four reasons to outsource your social media. Continue reading 4 Reasons to Outsource Your Social Media