Gary Vaynerchuk is one of the most respected social media thought leaders out there. Founder and CEO of Vayner Media, Vaynerchuk has also written some compelling books including Jab, Jab, Jab, Right Hook, a book so good, Forbes published 13 of its most memorable quotes. In the book, Vaynerchuk gives a lot of great insight about the comparisons between boxing and business and helps lay out the foundation of a successful social media strategy across today’s most popular platforms. For each social network, Vaynerchuk gives readers a set of questions to ask when critiquing native content. Here are his 8 questions to ask when creating Facebook content (reposted to this blog with a few, minor tweaks):
Continue reading Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content
7 Ways Jurassic World Executed Exceptional Social Media Marketing
Love it or hate it, Jurassic World owned the box office this past weekend and shattered opening weekend records domestically and globally. The fourth installment in the Jurassic Park franchise debuted 22 years after the original film and 14 years after the most recent movie. Universal Studios turned to digital marketing to help bridge the large gap in time, and reinvigorate it’s original fan-base. These seven exceptional social media marketing tactics were employed with strategic precision and overwhelming success: Continue reading 7 Ways Jurassic World Executed Exceptional Social Media Marketing
Creating a Successful B2B Social Media Strategy
Most people have come around from the erroneous thinking that social media is not a successful B2B marketing tool. Sure, the tactics may differ slightly in B2B versus B2C campaigns, but social media is a powerful tool for brands across all industries and selling models. Continue reading Creating a Successful B2B Social Media Strategy
The Rise of Video in Digital Marketing
Video marketing is gaining traction and appears to be poised for exponential growth among digital marketers. Video has long been a marketing tool and vetted platforms such as YouTube, founded in 2005, have been around for a decade. The 2013 launch of Vine, a six-second video sharing app, pushed video front and center onto social media strategists’ radar. When Twitter acquired Vine, many people assumed that Facebook and Google+ would answer with video-specific apps of their own. Continue reading The Rise of Video in Digital Marketing
What Does Mobilegeddon Mean for Your Business?
Beginning on Tuesday, April 21, Google updated its search algorithm to give mobile-friendly websites preference over non-mobile-friendly websites in the search engine results pages (SERPs).
While many small businesses are scrambling to execute responsive website designs, it’s important to put the change into perspective. Continue reading What Does Mobilegeddon Mean for Your Business?
Muse Music: Inspiring Creativity
It’s no secret that music can be a strong muse for creativity and motivation. Athletes use music to get into the zone prior to games and almost everyone is plugged into audio of some kind at the gym. As creative professionals, we take all the help we can get when it comes to psyching ourselves up and tapping artistic talents. Continue reading Muse Music: Inspiring Creativity
6 Rules of Outstanding Social Media Content
Gary Vaynerchuk is arguably one of the greatest social media thought leaders of our time.
In 2012, Ragan.com ranked the top fifteen social media marketing professionals and included Vaynerchuk on their list. Continue reading 6 Rules of Outstanding Social Media Content
Going Live
Going live is a scary thing.
Whether you’re launching a social media platform, re-launching a website or starting your own business, going live means no turning back. Continue reading Going Live
Google’s New Linking Guidelines
I am incredibly lucky to have connected with a great Search Engine Optimization (SEO) company, Search Optimizers. The Account Manager I work with is incredibly diligent about keeping his clients updated on the newest algorithm changes impacting search. He recently sent me an email with the following information: Continue reading Google’s New Linking Guidelines
The Importance of Client Relations
The single most important part of any service-based business is client relations. Don’t believe me? Gartner predicts Customer Relationship Management (CRM) increasing to a 36.5 billion dollar worldwide market by 2017. Continue reading The Importance of Client Relations