2016 is officially the year that social media surpassed traditional news and media outlets as the “go to” for current events and news. The Pew Research Center reported that 62 percent of adults obtain their news on social media, and that a large percentage of millennials also rely heavily on social media platforms to keep update and informed. This circulation of fake news through social media became even more apparent in the 2016 presidential election – which is why both social sites and individuals need to be accountable. Continue reading The Future of Social Media’s Fake News
2017 Social Media Trends: Twitter, Snap & Facebook Live
As we say goodbye to what could be one of the most eventful years in social media, we also look forward to what trends will dominate the space in the coming year. It can be hard to guess which tactics and approaches will dominate in the ever-evolving landscape of social media, but we wanted to share our take on Forbes‘ predications of the 7 social media marketing movements that professionals will see in 2017. Continue reading 2017 Social Media Trends: Twitter, Snap & Facebook Live