2016 is officially the year that social media surpassed traditional news and media outlets as the “go to” for current events and news. The Pew Research Center reported that 62 percent of adults obtain their news on social media, and that a large percentage of millennials also rely heavily on social media platforms to keep update and informed. This circulation of fake news through social media became even more apparent in the 2016 presidential election – which is why both social sites and individuals need to be accountable. Continue reading The Future of Social Media’s Fake News
2017 Social Media Trends: Twitter, Snap & Facebook Live
As we say goodbye to what could be one of the most eventful years in social media, we also look forward to what trends will dominate the space in the coming year. It can be hard to guess which tactics and approaches will dominate in the ever-evolving landscape of social media, but we wanted to share our take on Forbes‘ predications of the 7 social media marketing movements that professionals will see in 2017. Continue reading 2017 Social Media Trends: Twitter, Snap & Facebook Live
More Trouble for Facebook Advertising
Facebook advertising has come under a lot of scrutiny this year, and things just got worse. In addition to admitting to over-estimating video views in September, Facebook has now confessed to “miscalculating several of the metrics it uses to measure how content performs on its property.” This recent disclosure raises further concerns about the validity of the data reported by Facebook and YouTube, the two dominant players in the digital media playground. Continue reading More Trouble for Facebook Advertising
Is Social Media Informing The Issues or Amplifying the Problem?
Image Credit: Impact Media
This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population. Continue reading Is Social Media Informing The Issues or Amplifying the Problem?
How Google’s ‘Possum’ Algorithm Update Affects Businesses
About a month ago, Google rolled out its latest algorithm update, Possum. The Google algorithm is what determines where businesses fall on the Search Engine Results Pages (SERPs). Now that Possum has been around for a few weeks, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are weighing in on what changes businesses can expect thanks to the update. Continue reading How Google’s ‘Possum’ Algorithm Update Affects Businesses
Learn From These Successful Marketing & Sales Strategies
We know that there are a lot of marketing strategies out there but how do you know which are the best tactics and approached to follow? Drift and Mattermark, an online organization that collects and organizes information on the fastest growing companies world-wide, polled the current 50-fastest growing B2B companies in the United States to figure out the most successful strategies when it came to sales and marketing tactics. The results? Continue reading Learn From These Successful Marketing & Sales Strategies
Eos Lip Balm: A Cautionary Tale About Social Marketing
Just a few years ago, you were sure to see every Millennial toting around the orb shaped, brightly colored Eos lip balm. From celebrity endorsements to creative social media messaging, this brand was on top of the world. But just as quickly, it became a social brand pariah. Continue reading Eos Lip Balm: A Cautionary Tale About Social Marketing
The FTC is Changing Influencer Marketing As We Know It
Photo credit: Wallblog
Transparency is key these days when it comes to walking the line between what is genuine and what is sponsored. Continue reading The FTC is Changing Influencer Marketing As We Know It
7 Social Media Best Practices to Guide Your Brand
In today’s world, social media is an integral part of any successful marketing strategy. The ultimate goal of social media is to drive relevant traffic to a website, increase brand visibility and boost your bottom line. Continue reading 7 Social Media Best Practices to Guide Your Brand
New Facebook Algorithm Puts Friends Over Followers
The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers – in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages. Continue reading New Facebook Algorithm Puts Friends Over Followers