Here’s a new take on the very popular “Everything I Need To Know About Social Media I Learned In Kindergarten” post.
For your entertainment:
Side Note: I don’t actually like Fight Club.
Successful Brands Use Social Media For Discovery Not Transaction
A good portion of my day is spent building brand awareness and loyalty on social media channels. As businesses market in spaces that consumers use to interact with their friends and families in a very real and honest way, it’s important to know what is too much. Continue reading Successful Brands Use Social Media For Discovery Not Transaction
Balancing Story and Selling in Social Media
Guest Blog by Marlena Ryan
I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting. Continue reading Balancing Story and Selling in Social Media
What Marketing Is Really All About
Boy, do I wish this were true… and that my life was really like Mad Men without the blatant sexism.
How Much Social Media Posting Is Too Much?
I came across a blog post by Mitch Joel today that has me a little worried. Here’s the beginning paragraph of the blog, Your Brand Is Tweeting Too Much: Continue reading How Much Social Media Posting Is Too Much?
Building a Podcast Audience
My favorite podcast is Six Pixels of Separation, the Twist Image Podcast, by Mitch Joel. I love most of what Mitch and his guests have to say about marketing, and I can easily listen to Mitch’s voice for 40-50 minutes at a time. Continue reading Building a Podcast Audience
Tend Your Gardens
Too often life is about creating things by a deadline, handing in the project and walking away. It doesn’t matter what happens after you deliver, whether your work is solid or comes apart at the seems with time. Seth Godin calls this method of thinking: buildings.
Social Media: Where Do I Start?
There’s no simple recipe for social media success… well there is, but it’s not really a secret and it’s definitely not a shortcut. Continue reading Social Media: Where Do I Start?
Market Yourself using Social Media
Social media marketing isn’t just for your business, it can be a great tool to help you market yourself. Instead of trying to cram all of your accolades and achievements onto one eight and a half by eleven inch piece of paper, embrace a digital resume using LinkedIn. Continue reading Market Yourself using Social Media
Creating a Successful Website
Seth Godin has a pretty great formula for putting together a successful website.
I wish I had his blog post, Q&A: What works for websites today?, to refer to when I was designing a website eighteen months ago.
It’s really hard to juggle the aesthetics and the expectations of the client but what marketing professionals know is that our personal investment (and that of the brand) doesn’t mean a thing.
What matters is what the people who visit your website think, and ultimately if you build a user-friendly site with rich, useful content you’ll find success.