In an age where everyone wants to be the first to break news, social media can be a dangerous amplification tool. Whether it’s the media speculating about breaking events prior to the facts coming in or instances of bullying when classmates spread rumors via digital channels, we have a real problem. Continue reading Dangerous Effects of Social Media Amplification
What Marketers Should Learn From Pepsi’s Commercial Fiasco
Photo credit: Business2Community
By now, anyone and everyone knows about the recent Pepsi advertisement featuring Kendall Jenner offering an officer a Pepsi in peaceful negotiation. The commercial immediately caused outage amongst many, and Pepsi pulling the ad the same day it was posted. Pepsi, like so many other heavy hitting consumer companies, is trying to engage with its target market through current events. Unfortunately, Pepsi’s commercial has now become a “what not to do” example for other marketing and advertising agencies to follow. Continue reading What Marketers Should Learn From Pepsi’s Commercial Fiasco
10 Tips for Successful Social Media Marketing
There’s no magic pill that makes your social media marketing strategy successful, but there are some tried and tested tips that will get you started in the right direction. If you’re just starting out, or looking to improve your existing digital marketing plan, consider these 10 tips for social media marketing success. Continue reading 10 Tips for Successful Social Media Marketing
9 Tactics To Enhance Your Twitter Engagement
Here are our favorite 9 tips and tactics to help you grow and strengthen your fan and audience engagement on Twitter. Continue reading 9 Tactics To Enhance Your Twitter Engagement
Marketers Still Need to Invest in Email Marketing
Email. Most people use this form of communication on daily basis, but is it still an effective form of marketing one’s brand or business? Research says yes! Continue reading Marketers Still Need to Invest in Email Marketing
Facebook’s New Algorithm Strives to Eliminate Fake News
Image source: Techcrunch
You may notice a few changes to your Facebook Newsfeed in coming weeks as the social media giant is again updating its algorithm to rid itself of “fake news.” No one knows exactly when the changes will be happing, but we do know Facebook will be implementing new ways in which content is ranked on the Newsfeed in order to prevent “spammy”, “fake” or otherwise deceptive and misleading stories. Continue reading Facebook’s New Algorithm Strives to Eliminate Fake News
8 Social Media Marketing Mistakes & How To Fix Them
Over the last decade, social media marketing has become a key branch of the marketing world, and almost every business or brand has some sort of presence on a platform. With what seems like endless “expert advice” and strategies changing at light-speed, its easy for businesses to fall behind and make mistakes. Here are 8 common social media mistakes that brands might not even be aware they are making! Continue reading 8 Social Media Marketing Mistakes & How To Fix Them
The Future of Social Media’s Fake News
2016 is officially the year that social media surpassed traditional news and media outlets as the “go to” for current events and news. The Pew Research Center reported that 62 percent of adults obtain their news on social media, and that a large percentage of millennials also rely heavily on social media platforms to keep update and informed. This circulation of fake news through social media became even more apparent in the 2016 presidential election – which is why both social sites and individuals need to be accountable. Continue reading The Future of Social Media’s Fake News
2017 Social Media Trends: Twitter, Snap & Facebook Live
As we say goodbye to what could be one of the most eventful years in social media, we also look forward to what trends will dominate the space in the coming year. It can be hard to guess which tactics and approaches will dominate in the ever-evolving landscape of social media, but we wanted to share our take on Forbes‘ predications of the 7 social media marketing movements that professionals will see in 2017. Continue reading 2017 Social Media Trends: Twitter, Snap & Facebook Live
More Trouble for Facebook Advertising
Facebook advertising has come under a lot of scrutiny this year, and things just got worse. In addition to admitting to over-estimating video views in September, Facebook has now confessed to “miscalculating several of the metrics it uses to measure how content performs on its property.” This recent disclosure raises further concerns about the validity of the data reported by Facebook and YouTube, the two dominant players in the digital media playground. Continue reading More Trouble for Facebook Advertising