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Digital Marketing Archives - Page 6 of 6 - Top Shelf Digital & Social Media Marketing

Balancing Story and Selling in Social Media

Guest Blog by Marlena Ryan

I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting. Continue reading Balancing Story and Selling in Social Media

Creating a Successful Website

Seth Godin has a pretty great formula for putting together a successful website.

I wish I had his blog post, Q&A: What works for websites today?, to refer to when I was designing a website eighteen months ago.

It’s really hard to juggle the aesthetics and the expectations of the client but what marketing professionals know is that our personal investment (and that of the brand) doesn’t mean a thing.

What matters is what the people who visit your website think, and ultimately if you build a user-friendly site with rich, useful content you’ll find success.