With all the talk about social media and the 2020 US Election, it’s hard to believe that only recently politicians embraced platforms such as Facebook and Twitter. In this election, both campaigns are disseminating key information (and misinformation) via social media during this 2020 US election.
Continue reading How Social Media is Impacting the 2020 US Election
It’s hard to say what the future of digital marketing will be 12 months from now, but experts appear to agree on a few trends. Here are the top three widely accepted digital and social media marketing trends we are most excited for in 2019! Continue reading 2019 Digital Marketing Trends
A stellar holiday social media strategy is the first step to crushing your fourth-quarter digital marketing goals. B2C and B2B brands know the most magical time of the year deserves a little something special to keep products and services top-of-mind among a target audience. These four tips will help you get your holiday social media strategy off the ground faster than eight reindeer. Continue reading Creating a Holiday Social Media Strategy
“What size should our social media graphic be?” is one of the questions we get most often from Clients. The answer depends on which platform you’re posting on. Each social platform has customized graphic display constraints for its feed. Facebook technically has two graphic sizes: one for link previews and one for stand-alone images. Continue reading Social Media Graphic 101
If you haven’t already, it’s time to update your professional profile by sharing rich media on your profile. Building a LinkedIn portfolio is a great way to showcase your best work – video, graphics, PDF documents, articles and more – in a way that’s easy for potential employers or clients to digest. Continue reading Building a LinkedIn Portfolio
There is a lot of advice floating around about social media best practices and strategies. While no two social media campaigns, accounts or channels are alike, some things hold true across all mediums and industries. We’ve compiled some of the worst tips that we’ve come across as well as our faux pas fixes. Continue reading 5 Big Mistakes Brands Make on Social Media
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In late June, Facebook announced they will no longer allow editing of link previews for posts as part of its mission to reduce fake news on the platform. While we commend Facebook’s commitment to authenticity, this change to the API is going to present a few challenges for digital marketing strategies. Continue reading Changes to Facebook Link Preview
There’s no magic pill that makes your social media marketing strategy successful, but there are some tried and tested tips that will get you started in the right direction. If you’re just starting out, or looking to improve your existing digital marketing plan, consider these 10 tips for social media marketing success. Continue reading 10 Tips for Successful Social Media Marketing
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You may notice a few changes to your Facebook Newsfeed in coming weeks as the social media giant is again updating its algorithm to rid itself of “fake news.” No one knows exactly when the changes will be happing, but we do know Facebook will be implementing new ways in which content is ranked on the Newsfeed in order to prevent “spammy”, “fake” or otherwise deceptive and misleading stories. Continue reading Facebook’s New Algorithm Strives to Eliminate Fake News
Over the last decade, social media marketing has become a key branch of the marketing world, and almost every business or brand has some sort of presence on a platform. With what seems like endless “expert advice” and strategies changing at light-speed, its easy for businesses to fall behind and make mistakes. Here are 8 common social media mistakes that brands might not even be aware they are making! Continue reading 8 Social Media Marketing Mistakes & How To Fix Them
