In the world of marketing and freelance writing, many of us have had to write all sorts of copy in our professional lifetimes, whether it was for a client’s blog post, an email marketing campaign or creating an info graphic, but do any of us really know or understand the difference between what constitutes as “copywriting” versus “content”? Continue reading What’s the Difference Between Content & Copywriting?
Instagram Redesigns World’s Most Popular Photo Sharing App
Image via Rio De Janeiro Sun.
In the recent weeks, we are sure that you have noticed some major changes to one of the world’s top social media apps. We are talking about Instagram, of course. The highly popular photo sharing app recently debuted a complete design overall with its latest update. Gone is the iconic Polaroid photo, replaced by a colorful gradient background and more monochromatic design, a slight reference Instagram’s older designs iconic rainbow. Continue reading Instagram Redesigns World’s Most Popular Photo Sharing App
Tips on How to Write Faster and Boost SEO
Want to write more content that is both effective and SEO boosting? The answer could be to re-evaluate your writing preparation and style. To better organize yourself for your next writing project, we outlined a few guidelines from KoMarketing that will get you spending less time writing and more time driving your SEO. Continue reading Tips on How to Write Faster and Boost SEO
Capturing Attention: Six Tips To Help Brands Stand Out
Similar to its predecessor, the remote control, the mighty smartphone has completely revolutionized our world, making communication faster and easier than ever. With everything we need – groceries, home security, health services and even dates, all of these services and products is just one tap, swipe and figure eight away. Through endless apps, social media platforms and search capabilities, it now becomes more challenging than ever for brands to penetrate through the noise to reach their intended audiences. Continue reading Capturing Attention: Six Tips To Help Brands Stand Out
Newsjacking: Keep it Tasteful
Today newsjacking is at an all-time high. From Google’s Purple Rain Doodle to the President of the United States posting on Facebook, it’s nearly impossible to avoid Prince’s death as brands and people weigh in on pop culture’s latest celebrity loss. Continue reading Newsjacking: Keep it Tasteful
Marketing Challenges to Avoid and Overcome in 2016
This year marks yet another challenging time for marketing professionals, as the state of the market is completely saturated and the reality of the situation is competition is tough. To help forward-minded professionals and those truly looking to succeed, we’ve broken down Entrepreneur’s five critiques and challenges to overcome in 2016. Continue reading Marketing Challenges to Avoid and Overcome in 2016
Why Infinite Scrolling Sites Aren’t Good for SEO
One of our least favorite website designs is the infinite scroll sites that seem to have popped in around the web over the past couple of years. They lack organization, can be disorienting for viewers and often have several short blurbs of text.
Continue reading Why Infinite Scrolling Sites Aren’t Good for SEO
SEO/SEM Seminar Worth Investing In
If you’re anything like me, you have to be very selective about how and where you allocate your time. The value I place on my attention has led me to be incredibly selective about what seminars and conferences I attend, so I was a bit hesitant to commit to the Excel your Business a breakfast SEO/SEM seminar. Boy, was I dead-wrong.
7 Reasons You Need to Include Images in your Content Creation
The use of graphics in marketing and advertising has increased exponentially over the past few years. Humans are visual creatures and using a strong image can have an incredible positive impact on campaigns.
The importance of of images in marketing and advertising continues to increase. As a direct result of this shift in importance, the four fastest-growing social media sites – Instagram, Snapchat, Pinterest and Tumblr – have all placed significant importance on graphic content. Continue reading 7 Reasons You Need to Include Images in your Content Creation