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There has been a lot of buzz in the last several weeks about Google My Business (GMB) moving toward a pay-to-play model for it’s business listing service. Many SEO experts have weighed in on what that would mean for small businesses and how it might affect SEO in general.
Continue reading What if Google My Business Charges for Listings?
The ultimate worst-case scenario in web marketing is if a website crashes without a current backup. Is it the end of the website? Often times, yes. Truthfully, this nightmare situation hits a little too close to home these days. Continue reading What if a Website Crashes Without a Backup?
We don’t often run down our favorite digital marketing industry leaders, but we figured Valentine’s Day is an appropriate day to show our digital marketing heroes a little love. Continue reading Sharing the Love on Valentine’s Day
It’s hard to say what the future of digital marketing will be 12 months from now, but experts appear to agree on a few trends. Here are the top three widely accepted digital and social media marketing trends we are most excited for in 2019! Continue reading 2019 Digital Marketing Trends
A stellar holiday social media strategy is the first step to crushing your fourth-quarter digital marketing goals. B2C and B2B brands know the most magical time of the year deserves a little something special to keep products and services top-of-mind among a target audience. These four tips will help you get your holiday social media strategy off the ground faster than eight reindeer. Continue reading Creating a Holiday Social Media Strategy
Building a digital presence via sharing LinkedIn content is a great way to showcase your expertise. If you aren’t already using this strategy, it’s time to build it into your digital marketing plan. To save you some time, share content from other professionals with your own lead-in message. This is called “content curation” as opposed to “content creation.” Here are two simple ways to share LinkedIn content. Continue reading Simple Steps to Sharing LinkedIn Content
Facebook Stories have rolled out globally, but are advertisers ready? Amid election fraud and security breaches, Facebook app users are down. In fact, a recent Pew Research study reported more than a quarter of people surveyed had removed the Facebook app from their phones.
Of course, Facebook has already been profiting from stories on Instagram. But expanding this feature to Facebook itself will tighten the company’s grip on digital marketing ad budgets. So how can digital marketers position their content to perform at it’s best? Continue reading What Do Advertisers Need to Know About Facebook Stories
“What size should our social media graphic be?” is one of the questions we get most often from Clients. The answer depends on which platform you’re posting on. Each social platform has customized graphic display constraints for its feed. Facebook technically has two graphic sizes: one for link previews and one for stand-alone images. Continue reading Social Media Graphic 101
This week several technology platforms banned Alex Jones’s Infowars content for violating hate speech and bullying policies. In the following days, free speech and its impact on digital marketing, particularly social media has come under debate. Fake News was not mentioned in any of the announcements. Continue reading Infowars will Shape the Future of Free Speech on Social Media
Building a digital via posting in LinkedIn Groups is a great way to showcase your expertise. If you aren’t already using this strategy, it’s time to build it into your digital marketing plan. Once you identify LinkedIn groups that reflect your ideal customer, start a conversation and reply to other threads. Here are six simple steps to sharing content in LinkedIn Groups. Continue reading Six Steps to Post in LinkedIn Groups
