The current global pandemic is affecting businesses around the globe. Are you ready to implement a COVID-19 content strategy?
Continue reading Is Your COVID-19 Content Strategy In Place?
Promoting Consumer Feedback 101
According to Pew Research Center, 82% of U.S. adults say they at least sometimes read online consumer feedback before buying items for the first time, including 40% who say they always or almost always look at ratings or reviews.
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What if a Website Crashes Without a Backup?
The ultimate worst-case scenario in web marketing is if a website crashes without a current backup. Is it the end of the website? Often times, yes. Truthfully, this nightmare situation hits a little too close to home these days. Continue reading What if a Website Crashes Without a Backup?
Social Media Graphic 101
“What size should our social media graphic be?” is one of the questions we get most often from Clients. The answer depends on which platform you’re posting on. Each social platform has customized graphic display constraints for its feed. Facebook technically has two graphic sizes: one for link previews and one for stand-alone images. Continue reading Social Media Graphic 101
Six Steps to Post in LinkedIn Groups
Building a digital via posting in LinkedIn Groups is a great way to showcase your expertise. If you aren’t already using this strategy, it’s time to build it into your digital marketing plan. Once you identify LinkedIn groups that reflect your ideal customer, start a conversation and reply to other threads. Here are six simple steps to sharing content in LinkedIn Groups. Continue reading Six Steps to Post in LinkedIn Groups
Nine Best Practices for Social Media Photography
So you’re incorporating more images in your social media strategy – that’s great! Not sure how to get started? These nine best practices for social media photography are a good place to begin. Continue reading Nine Best Practices for Social Media Photography
6 Tips to Succeed at Social Media Content Creation
Content creation is crucial to social media marketing success. The creative storytelling brands require is rooted in skillful content creation. While this doesn’t come naturally to everyone, there are a few things we can all do to set our brands up to thrive. Continue reading 6 Tips to Succeed at Social Media Content Creation
When To Use 301 Redirects
There are several types of URL redirects, but this post focuses on 301 redirects. They are part of a strong SEO strategy and communicate to search engines the content on a page has “Moved Permanently” to another location. Continue reading When To Use 301 Redirects
What is the LinkedIn Audience Network?
LinkedIn finally introduced it’s own native advertising network this week, the LinkedIn Audience Network. The new advertising component allows marketers to place Sponsored Content on high-quality, third party publishers across devices. Continue reading What is the LinkedIn Audience Network?
Choosing the Perfect Blog Length
Clients often ask us what’s the perfect blog length as if there’s a one-size-fits-all solution. The truth is quality is much more important that quantity when it comes to content marketing and there are lots of factors that go into the length of a blog post including your industry, the complexity of your topic, and how much rich media you’re including. Continue reading Choosing the Perfect Blog Length