This week several technology platforms banned Alex Jones’s Infowars content for violating hate speech and bullying policies. In the following days, free speech and its impact on digital marketing, particularly social media has come under debate. Fake News was not mentioned in any of the announcements.
Spring-cleaning isn’t just for your house and garage, it also applies to your digital marketing assets. We know potential customers are more likely than ever to search online before making a purchase, so it’s important to put your best foot forward on the web. As part of your annual physical spring-cleaning, review your digital spaces as well. These three tips will get you started and help make the process more effective!
If you haven’t already, it’s time to update your professional profile by sharing rich media on your profile. Building a LinkedIn portfolio is a great way to showcase your best work – video, graphics, PDF documents, articles and more – in a way that’s easy for potential employers or clients to digest.
Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start.