Over the last decade, social media marketing has become a key branch of the marketing world, and almost every business or brand has some sort of presence on a platform. With what seems like endless “expert advice” and strategies changing at light-speed, its easy for businesses to fall behind and make mistakes. Here are 8 common social media mistakes that brands might not even be aware they are making! Continue reading 8 Social Media Marketing Mistakes & How To Fix Them
Learn From These Successful Marketing & Sales Strategies
We know that there are a lot of marketing strategies out there but how do you know which are the best tactics and approached to follow? Drift and Mattermark, an online organization that collects and organizes information on the fastest growing companies world-wide, polled the current 50-fastest growing B2B companies in the United States to figure out the most successful strategies when it came to sales and marketing tactics. The results? Continue reading Learn From These Successful Marketing & Sales Strategies
Tips on How to Write Faster and Boost SEO
Want to write more content that is both effective and SEO boosting? The answer could be to re-evaluate your writing preparation and style. To better organize yourself for your next writing project, we outlined a few guidelines from KoMarketing that will get you spending less time writing and more time driving your SEO. Continue reading Tips on How to Write Faster and Boost SEO
Capturing Attention: Six Tips To Help Brands Stand Out
Similar to its predecessor, the remote control, the mighty smartphone has completely revolutionized our world, making communication faster and easier than ever. With everything we need – groceries, home security, health services and even dates, all of these services and products is just one tap, swipe and figure eight away. Through endless apps, social media platforms and search capabilities, it now becomes more challenging than ever for brands to penetrate through the noise to reach their intended audiences. Continue reading Capturing Attention: Six Tips To Help Brands Stand Out
Newsjacking: Keep it Tasteful
Today newsjacking is at an all-time high. From Google’s Purple Rain Doodle to the President of the United States posting on Facebook, it’s nearly impossible to avoid Prince’s death as brands and people weigh in on pop culture’s latest celebrity loss. Continue reading Newsjacking: Keep it Tasteful
SEO/SEM Seminar Worth Investing In
If you’re anything like me, you have to be very selective about how and where you allocate your time. The value I place on my attention has led me to be incredibly selective about what seminars and conferences I attend, so I was a bit hesitant to commit to the Excel your Business a breakfast SEO/SEM seminar. Boy, was I dead-wrong.
5 Quick Tips About Marketing
Digital marketing tools have evolved rapidly over the last decade. Now nearly everyone can create graphics, retouch images and design visually appealing websites. Continue reading 5 Quick Tips About Marketing
A Step-by-Step Guide to Hootsuite’s Instagram Integration
By now you’ve probably heard that Hootsuite has added Instagram to its platform. What is less clear is exactly how the two social media networks interface. Instagram allows users share photos instantaneously, so it’s been up to third party applications to figure out a work around for pre-scheduling posts. Continue reading A Step-by-Step Guide to Hootsuite’s Instagram Integration
Three Tips for All Social Media Professionals
Nothing rubs us the wrong way more than someone who doesn’t do their homework, especially when it comes to social media marketers. Our industry is the butt of enough jokes and there are plenty of folks claiming to be “experts” so let’s all make a concerted effort to bring it up to the next level. Continue reading Three Tips for All Social Media Professionals
Five Life Lessons I Learned from Marketing
I’m sure every field has it’s own life lessons. For example, medical residents tell me the popular phrase “See One, Do One, Teach One” is ubiquitous in programs across the country. With that in mind, here are five practical life lessons I have learned (or seen in action) during my career in marketing. Continue reading Five Life Lessons I Learned from Marketing