This awesome infographic came from Hubspot, Continue reading 5 Digital Marketing Priorities for 2017
Dangerous Effects of Social Media Amplification
In an age where everyone wants to be the first to break news, social media can be a dangerous amplification tool. Whether it’s the media speculating about breaking events prior to the facts coming in or instances of bullying when classmates spread rumors via digital channels, we have a real problem. Continue reading Dangerous Effects of Social Media Amplification
What Marketers Should Learn From Pepsi’s Commercial Fiasco
Photo credit: Business2Community
By now, anyone and everyone knows about the recent Pepsi advertisement featuring Kendall Jenner offering an officer a Pepsi in peaceful negotiation. The commercial immediately caused outage amongst many, and Pepsi pulling the ad the same day it was posted. Pepsi, like so many other heavy hitting consumer companies, is trying to engage with its target market through current events. Unfortunately, Pepsi’s commercial has now become a “what not to do” example for other marketing and advertising agencies to follow. Continue reading What Marketers Should Learn From Pepsi’s Commercial Fiasco
Marketers Still Need to Invest in Email Marketing
Email. Most people use this form of communication on daily basis, but is it still an effective form of marketing one’s brand or business? Research says yes! Continue reading Marketers Still Need to Invest in Email Marketing
The Future of Social Media’s Fake News
2016 is officially the year that social media surpassed traditional news and media outlets as the “go to” for current events and news. The Pew Research Center reported that 62 percent of adults obtain their news on social media, and that a large percentage of millennials also rely heavily on social media platforms to keep update and informed. This circulation of fake news through social media became even more apparent in the 2016 presidential election – which is why both social sites and individuals need to be accountable. Continue reading The Future of Social Media’s Fake News
How Google’s ‘Possum’ Algorithm Update Affects Businesses
About a month ago, Google rolled out its latest algorithm update, Possum. The Google algorithm is what determines where businesses fall on the Search Engine Results Pages (SERPs). Now that Possum has been around for a few weeks, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are weighing in on what changes businesses can expect thanks to the update. Continue reading How Google’s ‘Possum’ Algorithm Update Affects Businesses
Learn From These Successful Marketing & Sales Strategies
We know that there are a lot of marketing strategies out there but how do you know which are the best tactics and approached to follow? Drift and Mattermark, an online organization that collects and organizes information on the fastest growing companies world-wide, polled the current 50-fastest growing B2B companies in the United States to figure out the most successful strategies when it came to sales and marketing tactics. The results? Continue reading Learn From These Successful Marketing & Sales Strategies
Instagram Redesigns World’s Most Popular Photo Sharing App
Image via Rio De Janeiro Sun.
In the recent weeks, we are sure that you have noticed some major changes to one of the world’s top social media apps. We are talking about Instagram, of course. The highly popular photo sharing app recently debuted a complete design overall with its latest update. Gone is the iconic Polaroid photo, replaced by a colorful gradient background and more monochromatic design, a slight reference Instagram’s older designs iconic rainbow. Continue reading Instagram Redesigns World’s Most Popular Photo Sharing App
Tips on How to Write Faster and Boost SEO
Want to write more content that is both effective and SEO boosting? The answer could be to re-evaluate your writing preparation and style. To better organize yourself for your next writing project, we outlined a few guidelines from KoMarketing that will get you spending less time writing and more time driving your SEO. Continue reading Tips on How to Write Faster and Boost SEO
Capturing Attention: Six Tips To Help Brands Stand Out
Similar to its predecessor, the remote control, the mighty smartphone has completely revolutionized our world, making communication faster and easier than ever. With everything we need – groceries, home security, health services and even dates, all of these services and products is just one tap, swipe and figure eight away. Through endless apps, social media platforms and search capabilities, it now becomes more challenging than ever for brands to penetrate through the noise to reach their intended audiences. Continue reading Capturing Attention: Six Tips To Help Brands Stand Out