There is a lot of advice floating around about social media best practices and strategies. While no two social media campaigns, accounts or channels are alike, some things hold true across all mediums and industries. We’ve compiled some of the worst tips that we’ve come across as well as our faux pas fixes. Continue reading 5 Big Mistakes Brands Make on Social Media
Website development is among the more technical aspects of digital marketing. One of the biggest fears associated with web development is spending valuable resources launching a shiny new website that underperforms. Sometimes outside factors impact goals, but often the barriers to success are borne from failures in the web development process. Here are six website development factors that can mean the difference between a homerun and a strikeout. Continue reading 6 Website Development Factors that Hurt Performance
As a full-service digital marketing partner, we work with websites using a variety of platforms from WordPress to ASP.NET. When it comes to making development recommendations, 9.5 times out of 10 we strongly encourage prospective clients to use WordPress. Continue reading 4 Benefits of WordPress Websites
You’ve probably heard the growing buzz around HTTPS and SSL. What you may be less familiar with is how important it is to your website. In October 2017, Google will display security warnings in the address bar of sites that collect user information without HTTPS. If you have any fill in content at all – newsletter sign up, contact form, etc. – this applies to your website. Continue reading Why Your Website Needs HTTPS
LinkedIn finally introduced it’s own native advertising network this week, the LinkedIn Audience Network. The new advertising component allows marketers to place Sponsored Content on high-quality, third party publishers across devices. Continue reading What is the LinkedIn Audience Network?
There are lots of reasons decision makers are outsourcing social media marketing. One of the principal motivating factors for hiring a social media marketing agency is almost always a lack of resources – financial or personnel. The first step to success is identifying gaps between a company’s current social media strategy and the digital marketing goals it hopes to achieve. Smart brands recognize the value partnering with a professional agency, and leverage the relationship to the benefit of their bottom line. Continue reading Why Outsourcing Social Media is Worth It
Clients often ask us what’s the perfect blog length as if there’s a one-size-fits-all solution. The truth is quality is much more important that quantity when it comes to content marketing and there are lots of factors that go into the length of a blog post including your industry, the complexity of your topic, and how much rich media you’re including. Continue reading Choosing the Perfect Blog Length
It’s no secret that digital marketing happens outside of the traditional 8-5 business hours, especially as more and more brands are catering to an international audience. At Top Shelf, our team is spread across Eastern – Pacific time zones, so flexibility and digital marketing apps are a huge part of our culture. Here are our top three favorite apps: Continue reading Our Top 3 Digital Marketing Apps
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In late June, Facebook announced they will no longer allow editing of link previews for posts as part of its mission to reduce fake news on the platform. While we commend Facebook’s commitment to authenticity, this change to the API is going to present a few challenges for digital marketing strategies. Continue reading Changes to Facebook Link Preview
This awesome infographic came from Hubspot, Continue reading 5 Digital Marketing Priorities for 2017
